Grosvenor Estate 

In the new era of retail, where people aspire to fundamentally different things in how they seek to live and shop, the Grosvenor Estate and its brands needed to redefine its vision and values to keep up with the times. 

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To get the Grosvenor Estate and its brands at the forefront of the great retail reset, we needed to reimagine retail for 2020 and beyond - finding a different way to resonate with people so they can live and love each street as a local. 

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By finding clear and single-minded focus shared amongst all street tenants, we managed to rebuild brand equity and curate a world-class, magnetic third space for locals, weekenders, and tourists alike.    

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Agency: Portas