We were tasked to review and refresh GSK’s learning and development programme, The GSK Marketing Way, and to make a recommendation for its appropriate delivery.

 

To meet GSK’s learning objectives, we spoke to GSK marketers and their agencies to be able to map learning to the business planning cycle and to learners specific needs.  We moved understanding from a convoluted 4 step process to being able to answer 4 simple questions well. 

 

With an optimised structure, approach to marketing and delivery method, the new continuous learning and development platform acted as a catalyst for GSK’s employees best work - helping them be curious, confident and challenged.  By making it practical, more action-focused and living within the organisation, the programme led to category, brand and business growth.

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Agency: LSU