VISA 

By using its infrastructure and scale, Visa identified an opportunity to positively affect small independent businesses on the dying Great British High Street. Looking to the future, they wanted to ensure that their work made a real impact that was instrumental, rather than ornamental.

​

To define Visa’s role in breathing life back into the high street, we needed to move the conversation from what Visa could do to what Visa should do. We conducted speed-dating with key stakeholders before working through a straw-man strategy to land on a clear measurable mission, concept and marketing approach.

​

Our initiative gave a once faceless global payment network, a cultural and ownable role on the high street. It drove change in soft measures - by way of local emotions and happiness to ensure a long lasting social impact on local communities throughout the UK. As well as hard measures - transactional data, footfall, customer return rate - where learnings were used to further pump life back into the high street. 

​

​

Agency: Portas