To get more people to participate in their loyalty scheme, Sainsbury’s needed to motivate the uninspired, inactive customer to swipe their nectar card more often.

 

To influence behaviour, we needed to come up with a strategy that tapped into the way people make decisions, instinctively. We used nudge tactics and behavioural economics as our framework to think laterally and come up with creative concepts to test in the real-world.

 

By taking a different stance that got us to the real why of the problem, we saw a significant increase in active customers swiping upon transaction. A great example of how business and academia can learn from each other to solve a problem in a much more efficient and effective way.

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Agency: LSU